Engage

The Engage Module of ThinkingEngine offers solutions to fine operation. You may apply data-informed conclusions to business scenarios via the Engage Module to provide personalized content for users at different stages, thereby fulfilling substantial growth in core metrics like activity, retention and payment.

The essence of the fine operation is to understand users and satisfy their needs. Using the TE Engage Module, you may fulfill:

• Push designated content to specific groups through diverse channels;
• More accurately assess the outcomes of operation strategies using full process data in order to continuously iterate operation strategies;
• Reduce asset damage caused by operation accidents through holistic operation risk management and control.

If you need to enable the Engage Module, please contact our Customer Success Managers or sales associates.

In this section, we will elaborate on how to use the Engage Module to achieve business growth:

Operation Tasks are carriers of operation strategies and personalized content can be pushed via operation tasks.

• Creating Operation Tasks You can create and publish an operation task while segmenting audience, selecting push timing, configuring personalized content and setting conversion targets.
• Operation Task Management To better manage operation tasks, you may approve, publish, pause tasks, view push history, modify their sub-groups and copy and delete tasks.
• Task Effect Analysis Assessing the outcomes of operation strategies is a very important step in operation. You may view the outcomes of operation tasks in real time through Task Outcome Analysis ranging from aggregated data of tasks, reach and target conversion data per day or push to conversion or user loss analysis.

Engage Settings provide a capacity of management for the Engage Module. You may learn how to create a channel and carry out necessary operation security settings from the following document.

• Channel Management is used to configure channels for operation reach, channel status management and channel availability test.
• Delivery Caps is used to configure fatigue control rules for reach channels in order to avoid too much disturbance against users.
• Approval Settings Here, you may set approvers for operation tasks. An operation task can only come into effect after it has been re-approved.
• White List Management Here, you may add or manage the white list. When creating an operation task, you may designate a white list for the task (white list users are able to receive each push of the operation task).

In addition, we will also provide you with grassroots operation scenarios in the form of Best Practices for your reference.