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# Creating Operation Tasks

Access from Operation Task - Creating Task. Select the touch mode to enter the creation page.

The complete process to create the operation task is as follows:

Basic Information: Enter the name, subgroup and description of the operation task

Delivery: A variety of push types, such as One-time, Recurring (daily/weekly/monthly) , manual and triggered are available.

Audience: Custom cohort (user property/tag/behavior events and excluded cohorts) or existing cohort or all users are available.

Configuration: You can choose whether to turn on A/B Test, Delivery Caps, and select the whitelist for operation tasks.

Message: Enter reach content as per content template of the channel. Personalized content push is supported by inserting user property.

Goal: Set a user's completion of specified event behavior after being reached as conversion, which is used to evaluate the outcome of operation task.

Metrics Setting: Support setting performance metrics at any operation node to help judge the operation effect.

Review Publication: After an operation task is edited, it can be saved as a draft or submitted for approval. The operation task can be published after approval.

# Delivery

Supports multiple types of pushing timing. You may select One-time, Recurring, manual or triggered mode. In the meantime, you may also conduct more settings based on different Delivery types, such as approval timeout and frequency control.

# 1.1 Fixed-time Pushing

  • One-time

Used to perform a task pushed once at a fixed time, for example, reminding users to

log in to obtain strengths at 12:00 noon.

  • Approval timeout can be set, that is, when the time used on approval exceeds the "approval time", the setting will be implemented.
    • Automatic termination in case of timeout: If not approved beyond push time, the operation task will automatically end.
    • Immediate push in case of approval timeout: Approval is still possible within 48 hours after the push time has passed, and if approved, the operation task will be sent immediately.
  • Recurring

Tasks are repeatedly implemented, which are sent at 1 or more designated times within the specified period. For example, in the month of anniversary events, users are reminded to log in to participate in relevant events at 7:00 p.m. every Friday, Saturday and Sunday in a natural calendar week.

  • Supports daily, weekly and monthly repetition
  • Supports setting task frequency control to reduce ineffective reach (Frequency control: Limitations on maximum push times to each user within a period of time under the task)

WARNING

If your product is globally released, we support you to choose based on the user's time zone when configuring the push time, and push it at the corresponding time point in the user's time zone based on the user's time zone property during the push. (If you need to use the feature based on the user's time zone, you need to enable project multi time zones and configure user time zone property in project management-project time zone.)

# 1.2 Manually Pushing

Tasks are pushed manually. After a task is approved, push time can be freely selected. For example, in the final round of offline competitions, final results can be rapidly pushed as per their generation time.

# 1.3 Triggered Pushing

See triggered tasks Details Creating Triggered Tasks

# Audience

Supports a variety of delineation features of Audience. You may delineate custom cohort by user properties or tags and user behavior events, or you may also directly select existing cohort. Further, it also supports population estimation to assist with the evaluation of the scope of cohort that can be covered by the operation task.

# 2.1 Select Audience

  • Custom Audience:

    Screen out existing cohort after performing "AND" or "OR" relationship following filtration by user property or tag and user behavior events.

  • User Conditions(User Properties or Tags): Supports "AND" or "OR" relationships of multiple properties and tags.

  • User Behaviors(User Behavior Events or Sequences): Supports the "AND" or "OR" relationship of multiple behaviors.

  • Exclude: Supports the "OR" relationship of multiple existing cohort (Note: Filtration where only this item is selected is not supported)

  • Existing Cohort:

    • Supports directly using selectable cohorts of existing projects.
    • Note: For projects where multiple timezones are enabled, the selectable cohorts of an operation task refer to the cohorts with timezones consistent with those of the task (there are no timezone limitations on ID cohorts and result cohorts, both of which can be used). For more information about the timezone of tasks, please see Operation Task Timezone.

  • All users：

    • You can select to target all users for triggered tasks. Refer for details.

# 2.2 User Estimation

After setting the delineation conditions of cohort, you can click User Estimation to estimate the number of Audience that satisfy conditions and whose sending IDs for the reach channel are not null in order to estimate the scope of cohort potentially covered by operation tasks.

# Configuration

You can choose whether to turn on A/B Test, Delivery Caps, and select the whitelist for operation tasks. For more information about the A/B Test, see A/B Testing.

  • Delivery caps:

When multiple operation tasks use the same approach to reach (channel), you can set the limit of maximum reaches from the same channel within a period of time received by a single user to prevent excessive disturbance to users.

  • Whitelist:

White list users are able to receive every push of the operation list. An operator may add his/her own account to the white list to monitor all pushes of the task. For more information about the white list, see Whitelist Management .

# Message

Depending on the selected reach channel, you may enter appropriate reach information or content based on the operation strategy; you can also insert user properties to achieve personalized copywriting. In the meantime, you can also instantly send test previews and confirm push outcomes. Additionally, you may also enable Delivery caps or set a task white list as needed.

If your product is globally released, we support you to configure multiple language versions for push content. The corresponding language version will be matched based on the user's language property during the push. (If you need to use the multilingual feature, you need to configure the user's language property in the Localization settings .)

  • Personalized Content:

Supports inserting user properties in reach content. You can insert user properties as required by reach content to fulfill the push of personalized content. For example, the user nickname property can be inserted into reach content, so that the messages actually received by users will contain their nicknames.

  • Send Preview：

Prior to submitting a task for approval, you may send a test preview to ensure the push content of the operation task is correct.

# Goal

Treat the users who complete the specified event behavior after being reached as transformed, which is used for evaluating the effect of operation tasks.

Support setting one primary goal and two secondary goals at the same time.

# Metrics Setting

Support setting performance metrics at any operation node to help judge the operation effect.

For more details, please refer to the chapter: